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Can TOMS break into the coffee business?

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Can TOMS break into the coffee business?

After making his name in shoes, Blake Mycoskie is taking TOMS into the coffee game — but the move is just the first part of a much more ambitious plan. Fortune has the exclusive full story on the company’s new direction announced at South by Southwest Tuesday...........

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THE MULTIMILLION DOLLAR QUEST TO BREW THE PERFECT CUP OF COFFEE

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THE MULTIMILLION DOLLAR QUEST TO BREW THE PERFECT CUP OF COFFEE

On a Thursday morning in May, a man and a woman roll into a midtown Manhattan office with two James Bond–looking suitcases. They slither over to the company's communal gathering area where they unload the tools of their trade: sharp-edged grinders, precise scales, a variety of specialized heating devices, and four bags of highly prized beans .............

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